KCCI Dominates July Ratings
KCCI Increases Lead At 6pm And 10pm
DES MOINES, Iowa -- According to July 2008 Nielsen Media Research, KCCI - the Hearst-Argyle Station and CBS Affiliate in Des Moines – dominated the July news ratings, increasing its lead at 6 p.m. and 10 p.m.
In fact, in head-to-head comparisons, KCCI newscasts were again watched in more Central Iowa homes than all its competitors’ newscasts combined.
KCCI WHO WOI KDSM
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| M-F 5-7am 4/34 (4/33) 4/34 (4/38) 1/6 (1/3)(6-7am) |
| M-F 12pm 8/33 (8/35) 6/26 (6/25) 3/13 2/8(11am-12pm) |
| M-F 5pm 11/34 (12/33) 9/28 (9/27) 2/5 (1/3) |
| M-F 6pm 14/35 (13/31) 10/26 (11/27) 1/3 (1/2) |
| M-F 9pm 5/10 (4/8) |
| M-F 10pm 18/39 (17/38) 11/25 (12/27) 1/3 (1/3) |
A rating is the percentage of all TV households in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program.
A share is the percentage of all TV households using television in the Des Moines/Ames DMA tuned to a particular program.
“We’re particularly pleased that our two main newscasts at 6 p.m. and 10 p.m. are gaining even more viewership, and that Central Iowans are overwhelmingly choosing News Channel 8 as their most trusted source for news,” says KCCI President and General Manager Paul Fredericksen.
Source: July 2008 Nielsen Media Research in the Des Moines/Ames Designated Market Area (DMA).
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